Company assessment — by a competitor
Ready Steady Sell does not buy houses. It matches sellers with buying companies and is paid by those companies when a match is made. That fee structure is stated on its own site, and it is the thing that should shape how you read any recommendation it gives you.
Published August 29, 2026 ·
Last reviewed September 3, 2026
The short version
The referral fee is the point to hold onto, and to their credit the company states it openly: buying companies pay when a property is matched to them. That is a normal lead generation model and not improper in itself, but it does mean the service is not a neutral comparison. A company paid on introduction has an interest in you proceeding with whoever pays, and the site does not explain how buyers are vetted or how many you are shown. Where a genuine comparison would help is precisely where it is hardest to judge quality yourself, and this sector is small enough that you can approach the main buyers directly. There is almost nothing to judge it on, and that is the finding rather than a gap in our research. One review from 2019 and none on Google is not a track record. Combined with the dissolution of the originally named company and the absence of any redress membership, a seller has no meaningful way to assess who they are dealing with or where to go if something goes wrong. If you use the service, treat any match as a starting point rather than a recommendation, and run your own checks on whichever buyer you are introduced to.
Who they actually are
| Legal entity | Way of the Website Limited |
|---|---|
| Incorporated | Ready Steady Sell Limited incorporated 2016, dissolved 2022. Site now operated by Way of the Website Limited, incorporated 2016 (per old dataset — verify at Companies House) |
What this means in plain terms. The brand name and the legal entity are different names — the entity on any paperwork should be checked against the Companies House record for Way of the Website Limited on the day you deal with them.
Financial position
Reported turnover: Not published – small company exemption.
The question this section answers: can this company complete at the figure it offers?
Credentials
| Ready Steady Sell | My Homebuyers | |
|---|---|---|
| The Property Ombudsman | Not a member (TPO register, re-check on day of writing) | Registered as My Homebuyers |
| NAPB | Not a member (NAPB register, re-check on day of writing) | Membership number 66 |
| Property Redress Scheme | Not found on PRS register (re-check) | TPO Member |
What they pay — and a percentage of what?
What they publish. Published price position: Does not make offers. Sector benchmark cited as 80-85% for a genuine cash buyer. Fees: No seller fee. Paid by cash buying companies when a property is matched to them (per own site). Legal fees: No – does not buy.
The denominator question. A percentage of market value only means something if you know
whose valuation of market value. 85% of a company’s own desktop estimate can be less money
than 80% of an independent estate agent valuation.
Their described valuation approach: Not published; does not value property itself. Nothing in the material we reviewed (August 2026) states whose valuation of market value any percentage figure applies to — the figure is produced by their own process, which is exactly why the question matters.
Our 80% is based on what we genuinely believe your property could sell for on the open market in current conditions, using comparable sales, market data and evidence from local estate agents. How our figure is set.
We agree our offer based on the information available at the time and aim to complete at that price. We don't use a higher initial offer to secure the property and then reduce it later without good reason.
What you’re asked to sign, and when
Their standard seller terms were not published in the material we reviewed (August 2026). A company that does not publish what it asks sellers to sign leaves you one option: request the documents in writing before your first phone call, and read them against the question below. If they publish or provide their terms, this section will be updated and the change logged. (Their published terms as archived 1 August 2026.)
The question to ask them before your first phone call, in writing:
“Will I be asked to sign anything before exchange of contracts — an
exclusivity period, option agreement, or anything with a withdrawal fee? If so, please send it now.”
We never ask you to sign anything before exchange of contracts. No exclusivity period, no option
agreement, no lock-in, no fees if you walk away. Until the day you exchange, you can talk to anyone,
accept any offer, and leave at any point — it costs you nothing.
Our terms, in full.
How long they take
Published timescale: None – cannot guarantee timescales as it is not the buyer. Their described process: Submit details, team looks for suitable sale options. No further detail published.
As little as 14 working days, or anytime thereafter to suit your circumstances.
Public review profile
Figures as recorded in our dataset (August 2026): Trustpilot 3.7/5 from 1 reviews. Note: Single Trustpilot review dated 2019, no Google reviews. Source raises inferences about the review author and a named individual on the site – unverified, concerning private individuals, excluded from editorial. (Figures recorded 1 August 2026.)
Side by side
| Ready Steady Sell | My Homebuyers | |
|---|---|---|
| Business model | Comparison / introducer | Direct Cash House Buyer |
| Buys with own funds | Not a purchaser | Yes |
| Published % of market value | Does not make offers. Sector benchmark cited as 80-85% for a genuine cash buyer | 80% |
| % of what — denominator stated? | Not stated | Expected sale price — based on comparable sales and current market data |
| Fees to seller | No seller fee. Paid by cash buying companies when a property is matched to them (per own… | No Fess |
| Anything to sign before exchange? | Not stated | Nothing to sign |
| Typical timescale | None – cannot guarantee timescales as it is not the buyer | Typically 14 working days, or anytime thereafter |
| Offer held to completion | Not stated | Yes — held to completion |
| Who makes the offer decision | Not stated | Company Director |
| Coverage | Not stated | National |
| NAPB | Not a member (NAPB register, re-check on day of writing) | Member |
| TPO | Not a member (TPO register, re-check on day of writing) | Member |
| Company age | Ready Steady Sell Limited incorporated 2016, dissolved… | 10 years |
Where they beat us
- registration number published
- openly describes itself as a matching service rather than a buyer
- A marketplace/introducer model can put your property in front of multiple buyers at once — something a single direct buyer like us structurally cannot do
Who they’re right for — and who should look elsewhere
Right for you if: UK-based; registration number published; openly describes itself as a matching service rather than a buyer; states plainly that its fee is paid by the buying companies.
Look elsewhere if: Not a buyer, so no guarantee on price, timescale or whether a sale completes; a single Trustpilot review dated 2019 and no Google reviews; the originally named company was dissolved in 2022 and the site now runs under a different entity; no NAPB, TPO or redress scheme membership; no published….
One structural difference worth knowing about, whoever you sell to.
Ready Steady Sell operates an intermediary model, so the company you deal with is not necessarily the company that buys. We’re different in a specific, checkable way: we are the buyer, we’re small, and the director who makes the offer is the person who answers the phone — the name at the bottom of this page is the name on your paperwork. Small also means we sometimes say no; we’d rather decline than quote a figure we’d renegotiate later.
How to check any cash buyer yourself — including us
Four checks that take twenty minutes: confirm the legal entity on Companies House and match it to the name on
anything you’re asked to sign; check The Property Ombudsman and NAPB registers directly rather than trusting
logos; ask “a percentage of what figure, and who sets it?” before discussing the percentage itself;
and ask, in writing, what you’ll be asked to sign before exchange.
The full method.
Right of reply and corrections
Ready Steady Sell: if anything on this page is inaccurate, email
contact@myhomebuyers.co.uk. We’ll verify and correct
within five working days, and log the change below with the date. We’ll publish a response from you alongside
this assessment if you want one.
| Date | Change | Raised by |
|---|---|---|
| — | No corrections to date | — |
Questions people ask about Ready Steady Sell
Is Ready Steady Sell a genuine cash buyer?
Ready Steady Sell describes itself as comparison / introducer. On funding, their position is: not a purchaser. The reliable test is not the label but the paperwork: ask which registered company would be the buyer on your contract, and ask for proof of funds.
How much does Ready Steady Sell pay — and of what valuation?
Their published position is does not make offers. Sector benchmark cited as 80-85% for a genuine cash buyer. Whatever figure is quoted, ask the question their material does not answer: a percentage of what valuation, and who sets it? Our own answer to that question is on our what-we-pay page.
Does Ready Steady Sell ask you to sign anything before exchange?
Their standard seller terms are not published, so ask them directly and in writing before proceeding: will you be asked to sign anything before exchange — an exclusivity period, an option agreement, or anything with a withdrawal fee? We ask you to sign nothing before exchange, and our terms page says so in writing.
How long does Ready Steady Sell take?
None – cannot guarantee timescales as it is not the buyer. Treat headline speed as the fastest case, not the typical one.
Does Ready Steady Sell charge fees?
No seller fee. Paid by cash buying companies when a property is matched to them (per own site) Legal fees: No – does not buy.
Is Ready Steady Sell a member of the NAPB?
Not a member (NAPB register, re-check on day of writing). Membership is checkable in minutes: search the NAPB member list directly rather than relying on logos, and do the same on The Property Ombudsman register.
What happened to Ready Steady Sell?
CATEGORY NOTE: matching/introducer service, not a buyer. Rubric not applicable. STRONGEST CITABLE POINTS: (1) Ready Steady Sell Limited dissolved 2022, site now operated by Way of the Website Limited – checkable on Companies House, (2) referral-fee….