Company assessment — by a competitor
Property Heroes does not buy houses. It compares offers from cash buyers, investors and auction houses and passes you to whichever you pick. They say so plainly, which is more than several companies that operate the same way can claim, and it changes what this page needs to tell you.
Published August 29, 2026 ·
Last reviewed September 3, 2026
The short version
Two things deserve weight here, one good and one not. The good: they tell you plainly that they are an introducer, and the auction statistic they publish, that roughly a fifth of listed properties do not sell, is the kind of figure most of this sector leaves out. The problem is structural rather than dishonest. You are being asked to accept a below-market outcome and to sign terms before a valuer has seen the property, while a referral fee comes out somewhere in the chain. If you already know you want a cash sale or an auction, approaching those providers directly removes a layer of cost without removing any protection, because there was none to begin with. Too early to judge, and that is the honest answer for a company under a year old with a handful of reviews, several of which appear to be from business partners rather than sellers. The transparency about not being a buyer counts for something real. But a comparison service adds most value where the options are hard to find or hard to compare, and in this sector the main providers are neither. Before signing anything, ask what the fee is and who pays it, and note that signing terms ahead of a valuation is the same sequencing risk that shows up in the worst outcomes across this whole category.
Who they actually are
| Incorporated | 2024 per Companies House (per old dataset — verify at Companies House) |
|---|
What this means in plain terms. This brand does not clearly publish which legal entity stands behind it. That is itself worth knowing: before dealing with any buyer, ask which registered company would be the buyer on your contract, and check that company at Companies House.
Financial position
Reported turnover: None published – trading under a year.
The question this section answers: can this company complete at the figure it offers?
Credentials
| Property Heroes | My Homebuyers | |
|---|---|---|
| The Property Ombudsman | Not a member (TPO register, re-check on day of writing) | Registered as My Homebuyers |
| NAPB | Not a member (NAPB register, re-check on day of writing) | Membership number 66 |
| Property Redress Scheme | Not found on PRS register (re-check) | TPO Member |
What they pay — and a percentage of what?
What they publish. Published price position: Does not make offers. States cash buyers typically pay ~80%, auction up to ~90% with ~80% sale success rate. Fees: No direct seller fee stated. Takes a cut from the buyer or partner. Auction route carries auction fees. Legal fees: No – does not buy, so cannot cover legal fees.
The denominator question. A percentage of market value only means something if you know
whose valuation of market value. 85% of a company’s own desktop estimate can be less money
than 80% of an independent estate agent valuation.
Their described valuation approach: Does not value. Nothing in the material we reviewed (August 2026) states whose valuation of market value any percentage figure applies to — the figure is produced by their own process, which is exactly why the question matters.
Our 80% is based on what we genuinely believe your property could sell for on the open market in current conditions, using comparable sales, market data and evidence from local estate agents. How our figure is set.
Initial offer versus final offer. Complaint themes: No sale guarantees as a broker; speculative initial offers before physical valuation; middleman cut reducing net proceeds.
We agree our offer based on the information available at the time and aim to complete at that price. We don't use a higher initial offer to secure the property and then reduce it later without good reason.
What you’re asked to sign, and when
In the material we reviewed (August 2026): Terms signed before valuation per own FAQs. Get the specific documents in writing before your first call, and check every clause against the question below. (Their published terms as archived 1 August 2026.)
The question to ask them before your first phone call, in writing:
“Will I be asked to sign anything before exchange of contracts — an
exclusivity period, option agreement, or anything with a withdrawal fee? If so, please send it now.”
We never ask you to sign anything before exchange of contracts. No exclusivity period, no option
agreement, no lock-in, no fees if you walk away. Until the day you exchange, you can talk to anyone,
accept any offer, and leave at any point — it costs you nothing.
Our terms, in full.
How long they take
Published timescale: None – dependent on the route chosen. Their described process: Online enquiry, initial offers based on online data, seller chooses an option AND SIGNS TERMS, local valuer and surveyor visit, valuer confirms market value and whether initial offer is realistic, completion date set.
As little as 14 working days, or anytime thereafter to suit your circumstances.
Public review profile
Figures as recorded in our dataset (August 2026): Trustpilot 4.4/5; Google 5/5. (Figures recorded 1 August 2026.)
Side by side
| Property Heroes | My Homebuyers | |
|---|---|---|
| Business model | Comparison / introducer | Direct Cash House Buyer |
| Buys with own funds | Not a purchaser | Yes |
| Published % of market value | Does not make offers. States cash buyers typically pay ~80%, auction up to ~90% with ~80% sale success rate | 80% |
| % of what — denominator stated? | Not stated | Expected sale price — based on comparable sales and current market data |
| Fees to seller | No direct seller fee stated. Takes a cut from the buyer or partner. Auction route carries… | No Fess |
| Anything to sign before exchange? | Pre-exchange agreement reported — see contracts section | Nothing to sign |
| Typical timescale | None – dependent on the route chosen | Typically 14 working days, or anytime thereafter |
| Offer held to completion | Not stated | Yes — held to completion |
| Who makes the offer decision | Not stated | Company Director |
| Coverage | Not stated | National |
| NAPB | Not a member (NAPB register, re-check on day of writing) | Member |
| TPO | Not a member (TPO register, re-check on day of writing) | Member |
| Company age | 2024 per Companies House | 10 years |
Where they beat us
- Openly states it does not buy properties itself, which is more transparent than several companies that do the same thing while implying otherwise
- presents multiple routes including investors, auction and agents
- publishes indicative sector benchmarks
Who they’re right for — and who should look elsewhere
Right for you if: Diverse selling options presented; professionalism at consultation stage; London and South East market knowledge.
Look elsewhere if: Trading under a year with almost no verifiable track record; not a buyer so cannot guarantee price, timescale or that a sale happens at all; terms signed before any valuation; takes a cut from the receiving party, so the seller may net less than approaching providers directly; no NAPB, TPO or….
One structural difference worth knowing about, whoever you sell to.
Property Heroes operates an intermediary model, so the company you deal with is not necessarily the company that buys. We’re different in a specific, checkable way: we are the buyer, we’re small, and the director who makes the offer is the person who answers the phone — the name at the bottom of this page is the name on your paperwork. Small also means we sometimes say no; we’d rather decline than quote a figure we’d renegotiate later.
How to check any cash buyer yourself — including us
Four checks that take twenty minutes: confirm the legal entity on Companies House and match it to the name on
anything you’re asked to sign; check The Property Ombudsman and NAPB registers directly rather than trusting
logos; ask “a percentage of what figure, and who sets it?” before discussing the percentage itself;
and ask, in writing, what you’ll be asked to sign before exchange.
The full method.
Right of reply and corrections
Property Heroes: if anything on this page is inaccurate, email
contact@myhomebuyers.co.uk. We’ll verify and correct
within five working days, and log the change below with the date. We’ll publish a response from you alongside
this assessment if you want one.
| Date | Change | Raised by |
|---|---|---|
| — | No corrections to date | — |
Questions people ask about Property Heroes
Is Property Heroes a genuine cash buyer?
Property Heroes describes itself as comparison / introducer. On funding, their position is: not a purchaser. The reliable test is not the label but the paperwork: ask which registered company would be the buyer on your contract, and ask for proof of funds.
How much does Property Heroes pay — and of what valuation?
Their published position is does not make offers. States cash buyers typically pay ~80%, auction up to ~90% with ~80% sale success rate. Whatever figure is quoted, ask the question their material does not answer: a percentage of what valuation, and who sets it? Our own answer to that question is on our what-we-pay page.
Does Property Heroes ask you to sign anything before exchange?
The material we reviewed indicates paperwork before exchange — see the contracts section above for exactly what. Ask for every document in writing before your first call, and check it for exclusivity periods, option agreements and withdrawal fees. We ask you to sign nothing before exchange.
How long does Property Heroes take?
None – dependent on the route chosen. Treat headline speed as the fastest case, not the typical one.
Does Property Heroes charge fees?
No direct seller fee stated. Takes a cut from the buyer or partner. Auction route carries auction fees Legal fees: No – does not buy, so cannot cover legal fees.
Is Property Heroes a member of the NAPB?
Not a member (NAPB register, re-check on day of writing). Membership is checkable in minutes: search the NAPB member list directly rather than relying on logos, and do the same on The Property Ombudsman register.
What happened to Property Heroes?
CATEGORY NOTE: this is a comparison/introducer service, not a property buyer – same category as The Advisory. Buyer rubric does not apply. Own FAQs confirm terms are signed before valuation. Some Trustpilot reviews are from partner investors/agents….